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Sept. 5, 2024

The History of Thursday Night Football: A Journey Through the NFL’s Primetime Experiment

The History of Thursday Night Football: A Journey Through the NFL’s Primetime Experiment

Hey there, TV buffs! Today, we’re diving into the world of football—specifically, the evolution of Thursday Night Football (TNF). Whether you’re a die-hard NFL fan or just love having a reason to hang out with friends, TNF has become a staple in our primetime television lineup. But how did it start? Who were the first teams to kick off this now-iconic tradition? And how has TNF performed over the years? Let's huddle up and break it down.

The Birth of Thursday Night Football

Thursday Night Football didn’t just appear out of nowhere. It’s the result of the NFL's constant drive to expand its brand and dominate the airwaves, especially in primetime slots. The league had already seen massive success with Monday Night Football, which began in 1970. By the early 2000s, it was clear that football fans had an appetite for more, and the NFL was ready to serve it up.

The concept of TNF was first tested in 2006. The NFL Network, eager to establish itself as a serious player in sports broadcasting, launched the idea with a series of Thursday games starting later in the season. This wasn’t a full-fledged season-long event yet—more like dipping a toe in the water. The games were aired from Thanksgiving onward, strategically placed to capture the holiday buzz and the attention of fans eager for more football after their turkey dinners.

The First Thursday Night Football Game

 So, who had the honor of playing in the first-ever Thursday Night Football game? On November 23, 2006, the Kansas City Chiefs and the Denver Broncos squared off in the inaugural matchup. The Chiefs edged out the Broncos 19-10 and while it certainly wasn’t the most high-scoring game in NFL history, it was significant for setting the stage for what would become a regular feature in the NFL calendar.

The Evolution and Growth of TNF

Initially, TNF was met with mixed reviews. Fans were excited about more football, but there were concerns about the short turnaround time for teams playing on Thursday after a Sunday game. Despite these concerns, the NFL was committed to making TNF a success. By 2012, the league had expanded the Thursday night schedule to include games from Week 2 through Week 15, ensuring that fans had consistent football action almost every week of the season.

The NFL also started experimenting with the broadcasting rights for TNF, selling packages to various networks in addition to the NFL Network. CBS, NBC, and later Amazon Prime Video all got in on the action, making TNF a true primetime event with high production values, multiple camera angles, and star-studded commentary teams.

The Criticism and Challenges

 But like any good TV drama, TNF hasn’t been without its share of controversy. The short recovery time for players has led to concerns about player safety. Many coaches and players have voiced their displeasure with the condensed schedule, arguing that it increases the risk of injuries. Additionally, the quality of play has sometimes been called into question. With less time to prepare, some Thursday games have been criticized for being sloppy or uncompetitive.

From a viewership perspective, TNF has also faced challenges. Ratings have fluctuated over the years, sometimes dipping compared to the more established Monday Night Football. However, TNF has generally held its own, particularly as more and more households have embraced streaming services like Amazon Prime, which began exclusively streaming TNF games in 2022.

Thursday Night Football’s Impact on TV and Streaming 

Despite the challenges, TNF has undeniably made its mark on the television landscape. For one, it’s provided a steady stream of content for networks and streaming platforms. The move to Amazon Prime was a significant one, marking the first time a major streaming service had exclusive rights to a full slate of NFL games. This was a bold move by the NFL, reflecting the changing habits of viewers who are increasingly turning to streaming platforms over traditional cable.

Amazon’s step into live sports with TNF has been closely watched by the industry. It’s proven that there is a viable market for live sports on streaming platforms, paving the way for potential future deals across all major sports leagues. The success of TNF on Amazon could be a sign of things to come, with more sports content moving to streaming platforms in the future.

The 2024 TNF Schedule: What to Watch For

 Alright, let’s fast forward to the present. The 2024 TNF schedule is packed with some great matchups, and whether you're tuning in for the nail-biting, the love of the game, or just to have an excuse to stay up late, drink too much, and look like hell at work on a Friday, there's something for everyone. Here’s a quick look at this year’s Thursday night lineup:

Here is the full 2024 Thursday Night Football schedule:

  1. Week 1 - September 5: Baltimore Ravens at Kansas City Chiefs (NBC)
  2. Week 2 - September 12: Buffalo Bills at Miami Dolphins
  3. Week 3 - September 19: New England Patriots at New York Jets
  4. Week 4 - September 26: Dallas Cowboys at New York Giants
  5. Week 5 - October 3: Tampa Bay Buccaneers at Atlanta Falcons
  6. Week 6 - October 10: San Francisco 49ers at Seattle Seahawks
  7. Week 7 - October 17: Denver Broncos at New Orleans Saints
  8. Week 8 - October 24: Minnesota Vikings at Los Angeles Rams
  9. Week 9 - October 31: Houston Texans at New York Jets
  10. Week 10 - November 7: Cincinnati Bengals at Baltimore Ravens
  11. Week 11 - November 14: Washington Commanders at Philadelphia Eagles
  12. Week 12 - November 21: Pittsburgh Steelers at Cleveland Browns
  13. Week 13 - November 29 (Black Friday): Las Vegas Raiders at Kansas City Chiefs
  14. Week 14 - December 5: Green Bay Packers at Detroit Lions
  15. Week 15 - December 12: Los Angeles Rams at San Francisco 49ers
  16. Week 16 - December 19: Cleveland Browns at Cincinnati Bengals
  17. Week 17 - December 26: Seattle Seahawks at Chicago Bears

The schedule showcases a variety of exciting matchups, including divisional showdowns and potential playoff previews. The season kicks off with a bang as the Ravens take on the Chiefs, and the much-anticipated Black Friday game will feature the Raiders against the reigning champion Kansas City Chiefs.

As the league continues to evolve and adapt to the changing media landscape, it’s clear that TNF will remain a key component of the NFL’s strategy. Whether you’re watching on cable or streaming on Amazon, Thursday nights have become synonymous with football, and we wouldn’t have it any other way.

So, what do you think about TNF? Love it? Hate it? Or do you just participate for the free food and booze? Leave us a voicemail or drop us an email, and let’s get the conversation going!

Until next time, happy watching!

This season, Amazon Prime Video continues to be the home for most Thursday Night Football games but for tonight (9/5) and November 28th, with pregame coverage starting at 7:15 PM CT​.